The Soul Collective Form

DEAR YOU,

First thing I want to say is that I see you. Your voice matters and the work that you are doing in this world is going to impact so many others.

Please remember as you are going through this all your worries and fear will be present but in those moments, remember WHY you decided to create this and WHO you are going to serve by sharing it.

I am truly excited to gift this experience to you as I know you will FEEL immense clarity and change when you complete this. You may not have all the answers just yet, but in the work, you are doing now and the work we do together many things will shift and change.

This all begins with you and ends with us and others rising higher together. I can’t wait to see the magic that starts to unfold here.

Xo Rachel

P.S. Feel free to share these answers with your entire team, and anyone else involved in your brand as it will help them fully understand where you are, what your dreams and goals are and the areas that you can zone in on to grow.
Before you start...

How did you get here?
Name*
First Last
Email*
What have you done this year for your brand? What are you really proud of? ( If you don’t have anything to write here, no worries you are exactly where you should be 🙂
How many years have you been in Business?*
What is your current Brand or Website?

PART 2

What You Do ?
What is your big WHY? What drives you daily to grow your business?
Who is your ideal reader or customer? Give specifics about their background, who they are, and why they might be seeking your help.
If you think about your ideal customers, what are their first impressions when encountering a business like yours? Do they have any misconceptions about what you do?
What products, packages, or content do you offer? How do these solve your ideal clients’ problems?
What kind of benefits do people get by working with you? What results do you help people see?
What are some of your key messaging phrases?
What makes you stand out from others in your field?

PAUSE

Because everyone needs the space and time to dive deep & go into the juiciness of their brand*.

*These are the bones of your brand. Stay with it.

PART 3

Creating Your Brand
How do you want your brand to feel? What are your Core Desired Feelings?
How do you want people to feel when they first visit your website?
Describe your business with 5 words.
What are 3 colors that you feel connected to?
What are some brands that you admire the most and why?
What are 3 websites you like and why?
List some ideas for photos that may convey the feeling you’re trying to achieve with your website.

PART 4

Vision & Launching
What goals are you looking to achieve by launching this brand? If your brand already exists; what is the goal you are looking to achieve with a rebrand?
What other support do you need in order to hit these goals?
Do you have any marketing strategy in place after you launch the website. Social media, blog posting, podcasting, email campaign (What are the things you are planning to do after launch? )

PART 5

What's Next?
Schedule Your Brand Immersion Session! After you complete TSC, just press the submit button and I will reach out to schedule a day and time for your session.

Have Questions? If you have any additional questions, feel free to reach out to me via email at rachel@rachelpesso.com
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