Your Brand Speaks Before You Do.

Every visual choice, from your photography and colors to the way your website feels, tells people what your work is worth and the level you operate at. Through visual identity, website design, and creative direction, we make sure your brand tells the truth about what you’ve built.

EXPLORE SERVICES 

BRAND ALIGNMENT

Before We Design Anything,We Get Clear.

Most clients come to us because something feels off. The business has evolved and the work has deepened, but the brand is still telling an older or less clear story. Even after new photos, updated copy, or design changes, it still isn’t clicking because no one has slowed down long enough to understand what the business has become and where it’s headed.

You'll leave with:

  • Clear positioning around what you want to be known for
  • Clarity on where the value of your work is getting lost in how people experience your brand
  • A prioritized roadmap: what to keep, what to change, and what to build next

Our Brand Alignment Method defines what people need to understand, trust, and expect from your brand before a single design decision gets made.

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The Way You Look Matters. Period.
(Because people feel your brand before they read a word.)

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WAYS TO WORK TOGETHER

Three Ways to Move Your Brand Forward

Whether you need a visual identity, a custom website, a focused design day, or ongoing creative leadership, there’s a way to work together based on where your business is headed.

CUSTOM BRAND
PROJECTS
Visual Identity + Website Design

Custom visual Identities and websites built around what your brand needs people to understand and where the business is headed. Available separately or together, always starting with Brand Alignment.

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IMMERSIVE
DESIGN EXPERIENCE
VIP Days

An immersive, collaborative design experience for one clear visual or website priority. We prepare in advance, then spend the day working together in real time so you can see the direction take shape and make decisions as we go.

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ONGOING
CREATIVE LEADERSHIP
Creative Direction

An ongoing creative partnership for companies with multiple brand touchpoints and no one holding the full creative vision. I guide the work across your website, visuals, content, decks, and launches so your team can keep producing without the brand starting to drift.

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what’s included

BRAND ALIGNMENT SESSION

Clarity around your positioning, audience, goals, and creative direction

VISUAL IDENTITY SYSTEM

Logo, color, typography, and a scalable visual system

CUSTOM WEBSITE DESIGN

Strategic user experience and responsive design built around your business goals

BRAND EXPRESSION

Supporting collateral and brand touchpoints based on project scope 

LIVE WORKING SESSIONS

We design together on screen, in real time. A feeling can't be briefed, which is why nothing gets handed over at the end for approval.

WHAT'S INCLUDED

  • PRE-DAY ALIGNMENT
  • STRATEGY AND DIRECTION
  • VISUAL IDENTITY OR WEBSITE

  • A FULL DEDICATED DESIGN DAY
  • LIVE COLLABORATION
  • FINAL FILES AND NEXT STEPS
 

HOW THE DAY WORKS

We prepare in advance so the day starts with direction already in place. Then we design together in real time, making decisions as the work takes shapes.

 

What's Included

  • STRATEGIC CREATIVE DIRECTION
  • BRAND CONSISTENCY
  • CAMPAIGN AND LAUNCH DIRECTION

  • PHOTOSHOOT DIRECTION
  • TEAM AND VENDOR GUIDANCE
  • WEBSITE EVOLUTION
 

ONGOING COLLABORATION

Monthly strategy sessions where we look at what’s launching, what’s drifting, and what needs to shift. Your team keeps producing. I make sure it all still belongs to the same brand.

 

Ready for Your Brand to Do More of the Work? Your brand should make your value easier to understand and your business the obvious choice.

Let's make sure it does.

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The Client Experience

Our Super Connector Media brand was pretty non existent when we started working with Rachel.

She helped us create our logo and design our site from scratch! The thing I love most about how Rachel works is how interactive and collaborative the calls with her are. I got to watch her implement designs over zoom in real time so we could work together on every detail. For someone "type A" like myself, that was really helpful. I felt like we were co-creating the vision together and that was super powerful! She is fast, reliable and unbelievably creative. I would HIGHLY recommend working with Rachel for all of your design needs.

JEN GOTTLIEB + CHRIS WINFIELD

Working with Rachel was one of the best decisions of my career and I have worked with so many people before her!

She took my vision and message and through a clear, creative, enjoyable step by step process, she helped create my branding and site that captures the attention of the exact person I want to work with. Rachel will help you find your voice, your flavor and your personal essence that's uniquely yours. If you are ready to do the work and go big, Rachel's process helps you get the heart of your message so you can share it in a big way. I truly feel that after 6 years of having my business, my brand has finally found it's voice and online space to soar and I know my clients feel that energy too.

LORI HARDER

Rachel is an absolute delight to work with. We have worked on multiple projects together and she is able to adapt her style so each brand design is unique.

Her process is amazing, after discussing our ideas, she designs a site and then we work together to finalize the end product. The live working session (via zoom) is amazing and saves so much back and forth time which often delays projects. She is great at keeping you on task, is organized and gets projects done on time.

JONATHAN FIELDS

Rachel is a true visual artist. Her output is the lovechild of careful attention to detail, creativity, and passion.

She took my desire to create a movement and translated it perfectly into visceral imagery that compels my audience in ways words cannot. If you know what you want and are ready to ask for it, Rachel will deliver.

ELIZABETH DIALTO

It was so easy to connect with her and to brainstorm together. I felt like I had a partner to collaborate with me throughout the entire design process.

I would jump for joy when she’d share sneak peeks of the website design. Every email from her felt like Christmas! She got everything I was about and saw more in me than I could have imagined. Rachel was able to help me communicate my vision for the world with such power and beauty.

JADAH SELLNER

Working with Rachel is a breath of fresh air. Her passion for her work breathes into everything she makes, and you can literally FEEL the difference.

What surprised me most about Rachel is how I invited I felt into the design process, being able to see first-hand how together we can make the intangible tangible. If you're even thinking about creating a brand that oozes authenticity and joy, WORK with Rachel.

AMBER RAE

Rachel totally saved my brand. I could never imagined how beautiful my brand could be until I worked with her.

She is a genius designer, brilliant with color and texture and has a great eye for what business needs. Hire her! I mean, look at my website! The results speak for themselves.

SHENEE HOWARD

Rachel is incredibly sharp, with no ego and has amazing vision. If you have worked with many designers, as I have, you know this is a rare mixture.

She has exceeded my expectations every single time. The most amazing thing about her is her working style. She is much more like an internal team member as opposed to a contractor. I can tell she is always thinking about the best thing for the business even when I am not. I can’t recommend her highly enough and I feel incredibly lucky to have her expertise in my corner.

JADE TETA

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Rachel Pesso
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