Is Your Brand Aligned?

TAKE the brand quiz right arrow X
home page banner image

Where Most Founders Get Stuck You Know Something Is Off.
You Just Can't Name It.

Not every part of your brand needs to change. But when the full experience does not communicate the quality of your work or the direction of the business, people have to work harder to understand its value.

The hard part is knowing what to keep, what to change, and where to begin.

The result? A brand that communicates your value clearly and supports where your business is going.

CREATE IMPACT

Our Approach:
The Brand Alignment Method

Every project begins with alignment, because when you know what your brand needs to communicate, every creative decision has a clear purpose. Across three core phases, the Brand Alignment Method turns that clarity into a brand that feels true to you and works as a strategic business asset.

BOOK YOUR INTENSIVE yellow arrow

Alignment isn’t a vibe...it’s a strategy.

Alignment isn’t a vibe...it’s a strategy.

The Brand Alignment Method: 3 Core Phases

Our ServicesTwo Ways to Work Together

Every decision is made with you, not handed to you. We shape each engagement around your business, your team, and where you’re going next.

We don’t do cookie-cutter. We design custom brand experiences that blend emotional connection with visual clarity.

 

Brand + Website Projects

For Founders + Boutique BrandsVisual Identity & Website Design

Custom visual identities and websites designed to match the depth of your work and support where the business is headed. Brand alignment is always the starting point.

Ongoing Partnership

For Established BrandsFractional Creative Direction

One clear creative through-line across the entire brand as you scale. As your fractional creative director, I hold the visual and emotional direction across every touchpoint while your team keeps producing.

Book a Call yellow arrow

Our Work

VIEW OUR PORTFOLIO button arrow

client results

Services

Rachel is a true visual artist. Her output is the lovechild of careful attention to detail, creativity, and passion.

She took my desire to create a movement and translated it perfectly into visceral imagery that compels my audience in ways words cannot. If you know what you want and are ready to ask for it, Rachel will deliver.

ELIZABETH DIALTO | UNTAMEYOURSELF.COM

Services

Our Super Connector Media brand was pretty non existent when we started working with Rachel.

She helped us create our logo and design our site from scratch! The thing I love most about how Rachel works is how interactive and collaborative the calls with her are. I got to watch her implement designs over zoom in real time so we could work together on every detail. For someone "type A" like myself, that was really helpful. I felt like we were co-creating the vision together and that was super powerful! She is fast, reliable and unbelievably creative. I would HIGHLY recommend working with Rachel for all of your design needs.

JEN GOTTLIEB + CHRIS WINFIELD | SUPERCONNECTORMEDIA.COM

Services

Working with Rachel was one of the best decisions of my career and I have worked with so many people before her!

She took my vision and message and through a clear, creative, enjoyable step by step process, she helped create my branding and site that captures the attention of the exact person I want to work with. Rachel will help you find your voice, your flavor and your personal essence that's uniquely yours. If you are ready to do the work and go big, Rachel's process helps you get the heart of your message so you can share it in a big way. I truly feel that after 6 years of having my business, my brand has finally found it's voice and online space to soar and I know my clients feel that energy too.

LORI HARDER | LORIHARDER.COM

Services

It was so easy to connect with her and to brainstorm together. I felt like I had a partner to collaborate with me throughout the entire design process.

I would jump for joy when she’d share sneak peeks of the website design. Every email from her felt like Christmas! She got everything I was about and saw more in me than I could have imagined. Rachel was able to help me communicate my vision for the world with such power and beauty.

JADAH SELLNER | JADAHSELLER.COM

Services

Rachel is an absolute delight to work with. We have worked on multiple projects together and she is able to adapt her style so each brand design is unique.

Her process is amazing, after discussing our ideas, she designs a site and then we work together to finalize the end product. The live working session (via zoom) is amazing and saves so much back and forth time which often delays projects. She is great at keeping you on task, is organized and gets projects done on time.

JONATHAN FIELDS | JONATHANFIELDS.COM

Services

Working with Rachel is a breath of fresh air. Her passion for her work breathes into everything she makes, and you can literally FEEL the difference.

What surprised me most about Rachel is how I invited I felt into the design process, being able to see first-hand how together we can make the intangible tangible. If you're even thinking about creating a brand that oozes authenticity and joy, WORK with Rachel.

AMBER RAE

Services

Rachel totally saved my brand. I could never imagined how beautiful my brand could be until I worked with her.

She is a genius designer, brilliant with color and texture and has a great eye for what business needs. Hire her! I mean, look at my website! The results speak for themselves.

SHENEE HOWARD

Services

Rachel is incredibly sharp, with no ego and has amazing vision. If you have worked with many designers, as I have, you know this is a rare mixture.

She has exceeded my expectations every single time. The most amazing thing about her is her working style. She is much more like an internal team member as opposed to a contractor. I can tell she is always thinking about the best thing for the business even when I am not. I can’t recommend her highly enough and I feel incredibly lucky to have her expertise in my corner.

JADE TETA

Great Design Isn’t
Just Seen. It’s Felt.

Every design decision is grounded in what your brand needs people to understand and how you want them to feel when they experience it.

https://rachelpesso.com/wp-content/uploads/2023/03/meet_img.jpg

MEET RACHELYour Strategic Creative Partner

I’m Rachel Pesso, a creative director, visual storyteller, and founder of RP Creative. I help established founders and boutique companies turn the vision behind their business into a brand people can see, understand, and feel.

My work is grounded in more than fifteen years of editorial design, brand identity, and visual storytelling, including experience at Time Inc., Fortune Small Business Magazine, and The Daily. That foundation taught me how to translate complex ideas into a clear visual point of view, and how every design decision shapes what people feel before they can explain why.

Through my Brand Alignment Method, we get clear on what you want to be known for and the feeling your brand needs to create. I use that clarity to shape your visual identity, custom website, and creative direction.

I immerse myself in your world and design with you in live working sessions, so the direction is shaped together rather than revealed at the end.

My clients include Laverne Cox, Lori Harder, Gareb Shamus, Jen Gottlieb, and Jonathan Fields.

About Rachel yellow arrow
back to top aroow
Rachel Pesso
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.