Create a Brand That Matches the Depth of Your Work

I work with visionary founders and boutique brands in two ways: transformational projects for immediate elevation, or ongoing creative partnerships as you scale.

APPLY TO WORK TOGETHER 

Brand Foundation

The Process Starts with our:Brand Alignment Method

Each project begins with strategic alignment—identifying where your current brand has fallen behind your business evolution and mapping the exact steps to close that gap. This ensures everything we create together has strategic foundation.

What Brand Alignment Creates:

  • Crystal clear positioning that differentiates you from competitors
  • Strategic foundation for all creative and marketing decisions
  • Confidence in communicating your unique value to the right audience

This strategic clarity becomes the foundation for everything we create together—ensuring your brand truly matches the depth of your work and resonates with your ideal clients.

Schedule Your Intensive button arrow

Once we have the brand foundation in place, you'll choose from two pathways to create a brand experience that's truly transformational.

yellow arrow
Brand Transformation

Choose Your Pathway Transform or Scale

Whether you need immediate brand transformation or ongoing creative leadership, I customize my approach to match your business goals. Each pathway begins with Brand Alignment to ensure strategic foundation, then we apply that clarity through the right level of creative partnership for your growth stage.

FOR FOUNDERS READY

TO ELEVATE
Transformational 
Projects

For founders who have outgrown their current brand and need immediate elevation. We create a complete brand transformation that matches the depth of your work—from brand alignment to visual identity to website.

Investment varies based 
on project scope

what’s includedp arrow

for founder who

are scaling
Creative 
Partnerships

For established founders who want ongoing creative leadership as they scale. I become your fractional creative director, ensuring brand consistency across all ventures and strategic creative guidance for launches.

Investment varies based 
on project scope

what’s includedp arrow

apply to get started arrow

what’s included

BRAND ALIGNMENT SESSION

Strategic foundation and gap analysis

VISUAL IDENTITY SYSTEM

Logo design, color palette, typography, brand guidelines

CUSTOM WEBSITE DESIGN

Custom responsive website built for your brand

BRAND COLLATERAL

Social media templates, marketing materials  

COLLABORATIVE APPROACH

Ongoing strategic guidance and design review sessions throughout the process. We co-create your vision with collaborative refinement at every transformation milestone.

WHAT'S INCLUDED

  • STRATEGIC CREATIVE DIRECTION
  • BRAND CONSISTENCY MANAGEMENT
  • CREATIVE ASSET DEVELOPMENT
  • QUARTERLY BRAND REVIEWS

  • MONTHLY BRAND GUIDANCE
  • ALIGNMENT OVERSIGHT
  • ONGOING DESIGN SUPPORT
  • STRATEGIC CHECK-INS
 

MONTHLY STRATEGIC COLLABORATION

Regular strategic sessions where we review brand evolution, plan creative initiatives, and ensure all touchpoints stay aligned with your business growth.

 

No matter which pathway you choose, you'll walk away with a brand and website that authentically reflects your vision, connects deeply with your ideal audience, and positions you for your business's next stage of growth and evolution.

That’s a HELL yes.

APPLY TO WORK TOGETHER arrow

client results

Rachel is a true visual artist. Her output is the lovechild of careful attention to detail, creativity, and passion.

She took my desire to create a movement and translated it perfectly into visceral imagery that compels my audience in ways words cannot. If you know what you want and are ready to ask for it, Rachel will deliver.

ELIZABETH DIALTO | UNTAMEYOURSELF.COM

Our Super Connector Media brand was pretty non existent when we started working with Rachel.

She helped us create our logo and design our site from scratch! The thing I love most about how Rachel works is how interactive and collaborative the calls with her are. I got to watch her implement designs over zoom in real time so we could work together on every detail. For someone "type A" like myself, that was really helpful. I felt like we were co-creating the vision together and that was super powerful! She is fast, reliable and unbelievably creative. I would HIGHLY recommend working with Rachel for all of your design needs.

JEN GOTTLIEB + CHRIS WINFIELD | SUPERCONNECTORMEDIA.COM

Working with Rachel was one of the best decisions of my career and I have worked with so many people before her!

She took my vision and message and through a clear, creative, enjoyable step by step process, she helped create my branding and site that captures the attention of the exact person I want to work with. Rachel will help you find your voice, your flavor and your personal essence that's uniquely yours. If you are ready to do the work and go big, Rachel's process helps you get the heart of your message so you can share it in a big way. I truly feel that after 6 years of having my business, my brand has finally found it's voice and online space to soar and I know my clients feel that energy too.

LORI HARDER | LORIHARDER.COM

It was so easy to connect with her and to brainstorm together. I felt like I had a partner to collaborate with me throughout the entire design process.

I would jump for joy when she’d share sneak peeks of the website design. Every email from her felt like Christmas! She got everything I was about and saw more in me than I could have imagined. Rachel was able to help me communicate my vision for the world with such power and beauty.

JADAH SELLNER | JADAHSELLER.COM

Rachel is an absolute delight to work with. We have worked on multiple projects together and she is able to adapt her style so each brand design is unique.

Her process is amazing, after discussing our ideas, she designs a site and then we work together to finalize the end product. The live working session (via zoom) is amazing and saves so much back and forth time which often delays projects. She is great at keeping you on task, is organized and gets projects done on time.

JONATHAN FIELDS | JONATHANFIELDS.COM

Working with Rachel is a breath of fresh air. Her passion for her work breathes into everything she makes, and you can literally FEEL the difference.

What surprised me most about Rachel is how I invited I felt into the design process, being able to see first-hand how together we can make the intangible tangible. If you're even thinking about creating a brand that oozes authenticity and joy, WORK with Rachel.

AMBER RAE

Rachel totally saved my brand. I could never imagined how beautiful my brand could be until I worked with her.

She is a genius designer, brilliant with color and texture and has a great eye for what business needs. Hire her! I mean, look at my website! The results speak for themselves.

SHENEE HOWARD

Rachel is incredibly sharp, with no ego and has amazing vision. If you have worked with many designers, as I have, you know this is a rare mixture.

She has exceeded my expectations every single time. The most amazing thing about her is her working style. She is much more like an internal team member as opposed to a contractor. I can tell she is always thinking about the best thing for the business even when I am not. I can’t recommend her highly enough and I feel incredibly lucky to have her expertise in my corner.

JADE TETA

back to top aroow
Rachel Pesso
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.