If you’re ready to create your dream brand, and you’re wondering: “Where do I start?,” “Who do I hire?,” and “How do I stand out?”, you’re in the right place.

Do you have a vision, a message, a passion but you feel stuck visually on where to get started?

If you said YES to any of these questions then you have come to the right place.

I’ve seen too many brands spend money on branding and websites without first getting clear on what their brand is all about. If you invest time now to get that clarity, you will save money and do it right the first time, so you can get back to doing the things you’re here to do.

Inspired by the same processes top designers and brand strategists use to help their clients nail their aesthetic and story, The Brand Discovery has everything you need to develop a brand that is unforgettable and unique.
What Results Can I Expect? what’s included...
Whether you’re just getting ready to start your website or if you already have a website that isn’t meeting your needs and are nervous about going through the process again, this is for you.

Topic 1: Brand Clarity
Get confidence and clarity around what you are putting out into the world.

Topic 2: Defining your mission statement
Create a mission statement that captures the essence of your business.

Topic 3:Defining your Brand Look + Feel ( Your Visual Story )
Explore fonts, colors, and textures that represent your unique look and feel.

Topic 4: How to Rock your Photo shoot
Get clear how to capture who you are in your shoot.

Topic 5: Website Planning / Site Architecture 101
Plan out each page of your website before you get started.

Topic 6: Templates Vs Custom Design + Mobile Design
Understand what kind of website you want to create, and why.

Topic 7: Consistent Branding
Learn how to keep your brand consistent across different platforms.

Topic 8: Timeline + Hiring the Right Team
Clarify who to hire and how long this process will take.


Your own Creative Brief to share with your team, photographer, or any designer you are looking to hire.

Buy Now for $89 $69

Are you sick of making investments and not seeing the results?

I see it happen over and over again: brilliant business owners (like you) launching websites and creating amazing passion projects, but still feeling like something was missing. Sites with layouts and aesthetics that don’t do their incredible work justice or truly serve them.

Truth is, when you lack branding strategy, you can lose thousands of potential readers and buyers.

I created The Brand Discovery for entrepreneurs like you, who want true clarity before beginning the next phase of their business.

Never intentionally created a brand before? Already built a website, but want to craft something more high-impact and original?

I’ve included every step of the branding process in these pages, just for you. With this information in your arsenal, you can make smart decisions about your look and feel as a brand, and what really matters, every step of the way.

That means when you’re ready to start or grow your team, you’ll be armed with everything you need to communicate your vision with confidence and clarity. (Which saves you oodles of time, money, and frustration.)


By the end of the book, you’ll have an empowering Creative Brief, to keep all your discoveries in one place. You can hand this off to your future designer, photographer, copywriter, etc., or keep it as your own reference point. But either way: it’s crystal clear strategy and creative confidence, in digital form.

Your team will know exactly what you want – and exactly how to make you impossible to ignore.

So if you’re ready to:

+ Define your brand vision, and start pulling all the elements of it together
+ Tune into your mission statement, and the true passion behind your work
+ Create a full-length Creative Brief, to share with future hires, and refer back to when you need to refresh clarity on your direction
+ Get clear on the hard questions, and step forward with your brand aesthetic with pro-level confidence.

Then it’s time to start The Brand Discovery.

Buy Now for $89 $69
  • Working with Rachel was one of the best decisions of my career and I have worked with so many people before her!  She took my vision and message and through a clear, creative, enjoyable step by step process, she helped create my branding and site that captures the attention of the exact person I want to work with.  Rachel will help you find your voice, your flavor and your personal essence that’s uniquely yours.  If you are ready to do the work and go big, Rachel’s process helps you get the heart of your message so you can share it in a big way.  I truly feel that after 6 years of having my business, my brand has finally found it’s voice and online space to soar and I know my clients feel that energy too.

    Lori Harder, Loriharder.com

    Lori Harder
  • “Working with Rachel was so easy. Simply a breeze. Rachel has an intuitive sense about your brand even before you can visualize what you would like to bring into your business. Rachel and I worked together to create a brand that felt authentic and original to me. I’ve recommended Rachel’s genius to many, and will continue to recommend to many more women who want a look and feel that it authentic to you.”

    Bailey Frumen, MSW, LCSW, Psychotherapist & Lifestyle Design Coach


    Bailey Frumen
  • “Working with Rachel was almost too easy! We had a blast during every planning session and her work always blew me out of the water. I’m a glutton for good design, and Rachel’s aesthetic always hit the mark.”

    Becca Piastrelli, www.thedabblist.com


    Becca Piastrelli
  • “Rachel Pesso has a human-centered approach to her work. She cares deeply about her clients and takes time getting to know them, their story and their personality before designing anything. Because of her inquisitive nature, she is able to create a cohesive story around a person, their brand, their website and their marketing materials. Rachel is not only a leading expert in brand design and graphic art but skilled at print work as well. Rachel has the ability to think big and creates a vision for you that you will grow into. If you are looking for not only a designer, but an intelligent and creative partner who will make your concepts come to life, I invite you to work with Rachel.”

    Sora Surya No, Coach, Speaker, Radiant Women’s Circle



    Sora Surya No
  • Rachel is stellar. She’s one of the most collaborative designers I’ve worked with. She masterfully guided the design process for my book by incorporating some of my creative ideas, while also expanding the design vision in ways I never would have come up with on my own. I didn’t know unicorn designers existed…but Rachel is one of them! She is communicative, thoughtful, and has a special eye for beautiful, modern design. Hire her—you won’t be disappointed.

    Melissa Joy Kong, America in Love


    Melissa Joy Kong
  • Is it crazy to call Rachel my web design soulmate? Rachel was able to literally read my soul and translate it into a website more beautiful than I could ever imagine possible. Rachel has a delicate way of merging organization and professionalism with sparkle and soul. Anyone lucky enough to work with her will not be disappointed.

    Crystal Cave, Wardrobe Stylist, www.xoCrystalCave.com


    Crystal Cave
  • “Rachel totally saved my brand. I could have never imagined how beautiful my brand could be until I worked with her. She is a genius designer, BRILLIANT with color and texture and has a great eye for what a business needs. HIRE HER. I mean, look at my website! The results speak for themselves!”

    Shenee Howard, www.heyshenee.com


    Shenee Howard
  • When I was looking for a web designer for my personal brand, I knew it had to be someone special who really got what I was trying to build. My business partner for Simple Green Smoothies is a art director + designer, so I’m very picky when it comes to design and branding. When I met Rachel, she hadn’t worked with a lot of personal brands at the time. But once I talked to her on the phone, I was sold. It was so easy to connect with her and to brainstorm together. I felt like I had a partner to collaborate with me throughout the entire design process. I would jump for joy when she’d share sneak peeks of the website design. Every email from her felt like Christmas! She got everything I was about and saw more in me than I could have imagined. Rachel was able to help me communicate my vision for the world with such power and beauty. I continue to work with Rachel for design projects beyond just my website because she is an absolute joy to work with. She’s so fun to share ideas with, she’s super quick, and she can pull together the essence of me and my brand story in such a visual way. I know we’ll be working together for years to come!

    Jadah Sellner, JadahSellner.com // SimpleGreenSmoothies.com


    Jadah Sellner
  • Rachel is a true visual artist. Her output is the lovechild of careful attention to detail, creativity, and passion. She took my desire to create a movement and translated it perfectly into visceral imagery that compels my audience in ways words cannot. If you know what you want and are ready to ask for it, Rachel will deliver.

    Liz DiAlto, Creator of Wild Soul Movement


    Liz DiAlto
  • Working with Rachel is a breath of fresh air. Her passion for her work breathes into everything she makes, and you can literally FEEL the difference. What surprised me most about Rachel is how I invited I felt into the design process, being able to see first-hand how together we can make the intangible tangible. If you’re even thinking about creating a brand that oozes authenticity and joy, WORK with Rachel.

    Amber Rae, Creator of The World We Want

    amberrae.com or theworldwewant.is


    Amber Rae
  • Rachel Pesso helped create the brand identity for one of the most successful grassroots KickStarter-backed films of all-time, The Anonymous People.  I credit the fact that the film caught the attention of hundreds of thousands of people in this fast-paced non-documentary centric world to the array of visually attractive and engaging compositions Rachel was able to create for the film.  She dives deep into the story of the brand to discover the humanity, focus, and simplicity needed to tell a clear story quickly.  Some artists have great instincts – an invaluable asset – Rachel has the best visual design instincts of anyone I have ever worked with.

    Greg Williams, Filmmaker & Social Entrepreneur  ( manyfaces1voice.org/#the-film )

    Greg Williams
  • Rachel is truly amazing. She’s able to excitingly pull from you everything you need to build your brand. Seriously.

    She asks the right questions, digs, then asks more questions and picks up on the sweet stuff that are in your own words but that you just couldn’t see. Like getting out of your own way and letting creativity take over. It’s awesome!

    I was just starting in the world of “branding” so I was a little hesitant to jump on board something that seemed like such a huge task (creating my website)! But, Rachel took everything and broke it down to chunks so it was totally easy to do.

    She’s truly the best of the best and I’m so happy to have had her work on my site and ebooks. And I’d definitely recommend her to anyone who wants to create a bad a*s brand and website.

    Shauna Bryant, www.rockinmomskitchen.com