Close the gap between where your brand is and where your business is headed.
Your business has evolved, but your brand hasn’t kept up. You’ve grown your expertise, refined your vision, and elevated your work—but your visual presence still reflects who you were, not who you’re becoming.
This disconnect is costing you credibility, confidence,
and the right clients.
Every successful brand transformation starts with strategic alignment, not pretty design.
My Brand Alignment Method identifies exactly where your current brand has fallen behind your business evolution, then maps the specific steps to close that gap.
Why Alignment First? Most designers jump straight to visuals. I start with strategy. Without brand alignment, you’re just creating pretty designs that don’t serve your business goals. Alignment ensures every creative decision supports where you’re headed.
This session often becomes the foundation for larger brand transformation projects, but delivers immediate clarity and direction on its own.
BOOK BRAND ALIGNMENT SESSION
She took my desire to create a movement and translated it perfectly into visceral imagery that compels my audience in ways words cannot. If you know what you want and are ready to ask for it, Rachel will deliver.
She helped us create our logo and design our site from scratch! The thing I love most about how Rachel works is how interactive and collaborative the calls with her are. I got to watch her implement designs over zoom in real time so we could work together on every detail. For someone "type A" like myself, that was really helpful. I felt like we were co-creating the vision together and that was super powerful! She is fast, reliable and unbelievably creative. I would HIGHLY recommend working with Rachel for all of your design needs.
She took my vision and message and through a clear, creative, enjoyable step by step process, she helped create my branding and site that captures the attention of the exact person I want to work with. Rachel will help you find your voice, your flavor and your personal essence that's uniquely yours. If you are ready to do the work and go big, Rachel's process helps you get the heart of your message so you can share it in a big way. I truly feel that after 6 years of having my business, my brand has finally found it's voice and online space to soar and I know my clients feel that energy too.
I would jump for joy when she’d share sneak peeks of the website design. Every email from her felt like Christmas! She got everything I was about and saw more in me than I could have imagined. Rachel was able to help me communicate my vision for the world with such power and beauty.
Her process is amazing, after discussing our ideas, she designs a site and then we work together to finalize the end product. The live working session (via zoom) is amazing and saves so much back and forth time which often delays projects. She is great at keeping you on task, is organized and gets projects done on time.
What surprised me most about Rachel is how I invited I felt into the design process, being able to see first-hand how together we can make the intangible tangible. If you're even thinking about creating a brand that oozes authenticity and joy, WORK with Rachel.
She is a genius designer, brilliant with color and texture and has a great eye for what business needs. Hire her! I mean, look at my website! The results speak for themselves.
She has exceeded my expectations every single time. The most amazing thing about her is her working style. She is much more like an internal team member as opposed to a contractor. I can tell she is always thinking about the best thing for the business even when I am not. I can’t recommend her highly enough and I feel incredibly lucky to have her expertise in my corner.
If your business has evolved but your brand feels outdated, you’re attracting wrong-fit clients, or you lack confidence in your visual presence – that’s the gap we close.
A strategic roadmap showing exactly where your brand has fallen behind your business growth, plus specific steps to bridge that gap and attract premium clients.
Both. You get the strategic foundation plus immediate visual and messaging recommendations you can implement right away or use as a blueprint for larger transformation.
