YOU DESERVE BRANDING THAT
you’re completely confident in.
Only problem is… how do you even get there?!? If you’re at the early stages of building a brand, this can feel like a huge mountain to climb. You look around at other brands and wonder, “How did they even do that?!”
I get it. There’s a LOT that goes into creating a brand that speaks to your mission and who you are.
You’ve got to answer questions like:
- How do I want people to feel when interacting with my brand?
- Do I need a website? And if so, what should it look like
- How do I look professional, but stay true to who I am?
- What visual pieces do I need before my business is launch-ready?
Find ALL your answers to those questions in ONE simple course.
That’s right. You don’t have to set aside weeks of googling and searching on Pinterest — only to find something that feels more copycat than true to you.
And you don’t have to pay a creative agency thousands of dollars to create something that you’re not sure you’ll like months or years from now.
Why? Because I created a program that will walk you through everything you need to know about branding and storytelling. This is priceless knowledge that will pay off in dividends.
Because no matter what business you build, people will remember your brand for how it looks and feels.
That’s why putting in this time and effort into your visual brand is non-negotiable. But it’s about to get a LOT easier..
INTRODUCING
THE SOUL EXPERIENCE
The Soul Experience is the visual storytelling and branding program that you’ve been waiting for. You’ll learn how to plan, create, and pick the right visual assets, so you have a consistent and aligned brand presence.
With this program in your back pocket, you’ll be able to update your brand on your own as needed — so it evolves at the same rate that you do.
Plus, you’ll save countless time, money, and stress by building a solid foundation for your brand experience.
Only question is… are you ready to take your business and impact to the next level?
WHAT’S INSIDE
THE SOUL EXPERIENCE:
Module 1: BRAND CLARITY
(valued at $997)
There is truly nothing more important than getting clear on your brand. I’m not just talking about aesthetics. I’m talking about diving deep into the foundation of your business: what you’re creating, why you’re doing it, how it serves people, what actions you want your audience to take, and how you want them to feel. We go into ALL the nitty gritty so that by the end of it, you’ll know your ideal client inside and out — and have a mission statement that hits people at the soul level.
Module 2: DEFINE YOUR BRAND’S LOOK + FEEL
(valued at $997)
I’m not going to lie… this part is SO much fun! In this module, you’ll learn how to craft the look of your brand, online home and everything that goes into creating your visual story. It’s all about choosing the right colors, fonts, textures, photographs, and strategy so you can communicate your brand visually. Together, we’ll make sure your brand has a visual story that makes people FEEL something — an emotional experience that only you can create.
Module 3: PHOTOSHOOT CONCEPTS
(valued at $997)
Photography is one of the most important elements of your visual brand but it’s often overlooked. In this module, I’ll teach you how to build an entire photoshoot experience that’s directly tied to the main concepts of your brand. This module comes straight out of my experience working with top brands. I’ll show you the amount of care and detail that they put into these shoots, and how to get photography that instantly elevate your brand.
Module 4: Share Your Brand With the World
(valued at $997)
Now that you’ve clarified your brand’s look, feel, and vibe and know who your people are, it’s time to share your brand with the world! This can look different depending on where you are in your business and what you’re looking to create. For some, you may be creating a website, sales page, course, podcast, or building an audience on social media. Whatever that is for you, you’ll learn all my best tips and resources for getting it done.
YOU’LL ALSO GET THESE:
Exclusive Bonuses
+ Canva tutorial so you can work, navigate, and create in Canva like a Pro
+ Guide to custom Website Design: How to know if and when you’re ready
+ 25+ brand assets and bonus resources including Canva templates, a color palette library, and top typefaces
+ Access to live brand interviews with Rachel
LEARN EVERYTHING YOU NEED
to Create Your Dream Brand
VALUED PRICE: $3997
VALUED PRICE + BONUSES: Priceless
YOURS FOR: $497
OR 3 PAYMENTS OF $197
ENROLL NOW
What Results Can I Expect?
after I complete the Soul Experience
+ Clarity on who your brand is serving and WHY.
+ Greater confidence in yourself, your business, and your vision.
+ Peace of mind, knowing that you avoided so many expensive and time consuming branding pitfalls.
+ Take clear action steps specific to your brand.
+ A strong, clear mission statement that gets to the heart of your business and who you serve.
+ Branding that both you and your audience love.
+ A visually consistent brand that’s aligned with your mission and business goals.
+ And most importantly… Branding that leaves a lasting impression and is 100% you.
TESTIMONIALS
“It was so easy to connect with her and to brainstorm together. I felt like I had a partner to collaborate with me throughout the entire design process.”
JADAH SELLNER | JADAHSELLNER.COM
“Literally everyone loves the site. I could not have asked for a better makeover for my brand. When I started working with Rachel, the talent and all of our brands accomplishments were not visible to the world, I used to think it was humble, but wasn’t seeing the growth clients. Rachel took my vision from my head and made it way better than I even expected. She made sure my brand had a clear message, users understood our mission, and could visualize it. There was no better investment I have made in my business, working with Rachel was the best money I’ve ever spent on my brand. ”
ASHLEY GOOTEE | SOMETHING YOU COUTURE
MEET Rachel
The creator of Soul Experience
I am a storyteller, art director, and big-hearted humanitarian. I went to school in New York City for visual arts and have over 10 years of experience in the branding industry. I have a passion for online branding and online businesses, and I love seeing business owners like you bring their visions to life.
I know you want your brand to reflect your passion, that’s why I’ve created a way to blend high-level strategy, collaboration, and deep connection into a brand you are proud of.
I am so excited to begin this journey with you, and I can’t wait to see what you’ll do with these valuable tools.
STILL HAVE QUESTIONS?
Here are answers to questions you may have…
How do I know I’m ready for this step?
If you believe in your mission and want others to experience what your business has to offer, you’re ready!
What if I don’t have any design experience?
No brand or design experience needed! You know your business the best, and you’ll only need the Soul Experience to create professional branding.
What if I don’t have any idea what my brand image should be?
No problem! In the Soul Experience you will complete exercises that will help you gather design elements to tell your story and create a professional brand image.
What if I decide this isn’t for me?
Due to the nature of this opportunity, the Soul Experience is nonrefundable. With the purchase of the Soul Experience, you’ll have lifetime access to value-packed knowledge and branding concepts you’ll love and can’t find anywhere else.
What if I have questions for you?
We will be meeting for LIVE reviews to discuss your creative progress and answer questions you may have! You can also contact me through TEAM@RACHELPESSO.COM
Will this course help me create a website, social media presence, or both?
The Soul Experience will teach you the foundation of visual storytelling and branding so that you can plan, create, and pick the right visual assets no matter where you show up in the world. Whether you interact with your audience on YouTube, Instagram, podcasts, or on your website, Soul Experience will show you how to create a consistent brand presence in ALL the places.
What impact will Soul Experience have on my business?
While it’s up to you to put everything you learn from Soul Experience into action, I can say with certainty: creating a professional brand that reflects your mission and speaks to your ideal audience is one of the most powerful investments you can make in your business. It will take work, but you’ll be so glad you put the time and energy into learning this skill. Remember, branding is no longer a nice-to-have feature for your business. It’s expected!
Who is the Soul Experience for?
THIS IS FOR YOU IF:
- You want to take your business to the next level and attract your ideal customer.
- You work in a saturated market and need a brand that stands out.
- You care how your brand looks and want to create a visual experience that makes people FEEL something on the soul level.
- You need to focus on the strategy and vision aspects of your business.
- You have GREAT IDEAS for your brand but don’t know where to start.
If you are ready to deeply honor your soul’s work and share it with the world then The Soul Experience is for you.
TESTIMONIALS
“I lovveddd working with Rachel. Her design process brought to light my exact brand, and I couldn’t be happier with the end product.
JEN RACIOPPI | JENNIFERRACIOPPI.COM
“Rachel and her team took the time to learn about my business and the way that I wanted to show up online. They delivered a high quality product that I am proud to share with others. The customer service was amazing.”
SHAYLA BOYD GILL | SHAYLABOYDGILL.COM
HERE’S WHAT’S INSIDE
THE SOUL EXPERIENCE:
Brand Clarity:
The Soul Collective,
Mission Statement,
Ideal Client
Visual Identity:
Brand Pinterest Board,
Fonts, Colors, and Logo
Photoshoot
Concepts:
Image Selection,
Shot + Prop List
Website Planning:
Site Architecture, DIY, Templates vs Custom + How to know when to hire a professional.
Soul Experience
Community
Group to help give you feedback and extra support. We will have lives in this group.
Live Brand Reviews
Rachel will offer office hours to provide people with live feedback on what they create!
PLUS THESE EXCLUSIVE BONUSES:
- Brand assets and bonus resources such
as Canva templates, Color Palette Library, and Top Typefaces.
- LIVE BRAND REVIEWS with Rachel
READY TO CREATE YOUR
Dream Brand ?
VALUED PRICE: $3997
VALUED PRICE + BONUSES: Priceless
YOURS FOR: $497
OR 3 PAYMENTS OF $197
CREATE MY BRAND!
